Olubukola Linda Famuditimi popularly known as Linda Fams is the CEO and Managing Director of Primrose Healthcare Services Limited. Primrose Healthcare was established in 2018. Linda runs the business with her husband.

Linda Fams began her journey into the care industry as a care worker where she showed compassion and empathy to all her service users and later grew on the job to become an administrative staff and then a Registered manager, managing three services. Linda worked for 3 organisations in the Health and Social care sector in a management role and built her experience and expertise and was also a part of the Design team at Kingston Council (Your Healthcare).

Linda believes that care is more than a job, it is a lifestyle. Caring for the elderly was born out of the love for her grandmother who became blind, and Linda had to care for her.

Linda has her 1st degree (B.sc) in Transport planning and management, Level 3 in Health and Social care and Level 5 in Leadership in Health and Social Care.

Lindas organisation has been rated GOOD , by the Care Quality Commission (CQC).